On the heels of last week's eblast from The Point Group, "Targeting the Multigenerational Household," the timing to share some exciting news couldn't be more opportune. We have acquired Dallas-based Forté Group, Inc., a leading public relations, brand, marketing and digital communications agency focused on senior living. As a result of the acquisition, we will form a new affiliate agency, Forté Senior Lifestyle Experts, a division of The Point Group.

When you look at the shifts in the population data across the country and in Texas the statistics are eye-popping. According to the latest Census, one in six Americans live in a multigenerational household, and AARP reports that 11 percent of all households have at least one grandparent living with them. Furthermore, our aging population is the highest growth segment. There are currently about 2.4 million individuals age 65+ in Texas alone, and the number is projected to be nearly 10 million by 2020.

What this means for the marketplace is more development across numerous sectors such as real estate, technology, financial services, healthcare and consumer goods, to name a few. What this means for companies and brands is an increase in competition.

Forté has worked with more than 100 senior living communities across the country. The firm serves clients across the senior living spectrum, including luxury residential, assisted living, inspired retirement living, memory care, nursing and in-home senior care, as well as home health providers, developers, hospitality and technology companies. The acquisition augments The Point Group's multi-generational consumer insights and expands Forte's marketing communications resources and offerings. What this means for our clients, prospective clients and partners:

  • Added insights and enriched expertise to help you reach seniors, as well as other influencers and decision makers across consumer segments, including Baby Boomers, Gen Xers and Millennials
  • Depth of experience across communications disciplines to work with you to develop strategic integrated marketing programs
  • Knowledge that crosses industries ranging from real estate to healthcare to hospitality to technology

The Point Group and Forté Group, Inc. have rich histories and sustainability in the marketplace and we look forward to the wealth of opportunities that this partnership will bring to our clients.

Since this news is hot off the press we still have some changes to make to our own marketing materials. In the meantime, we invite you to visit www.thepointgroup.com and www.fortegroupinc.com to learn more about us and our complete offerings.