The Council of Economic Advisors for The White House have officially recognized that the Millennial Generation will shape the American economy for decades to come. As the largest generation (92 million Americans, age 16 to 36), Millennials are considered to be one of the most important marketing demographics today. They are also the most technology-driven …

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Dallas Film recently announced the first ten film titles for its 13th annual Dallas International Film Festival (DIFF) powered by Capital One. As a new sponsor of DIFF and their public relations partner, The Point Group is excited to be working with Dallas Film to promote this festival as well as other events the organization …

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Technology makes it easier to pinpoint your target audience. TRUE. That’s the end game. FALSE. According to Google’s recently published report on The New Multi-screen World, in any given household, the average person spends as much as 8.5 hours in front of as many as 8 different screens in an average day. In fact, over …

Continue reading “Does your marketing have a generational gap?”

It’s no secret that we live in a mobile-connected world, with 98% of all adults owning some form of mobile device. In fact, the average consumer owns four digital devices and spends 60 hours a week consuming content across devices, moving between screens up to 27 times in one hour, according to the most recent …

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Approximately half of the U.S. workforce is comprised of women, and 70 percent of them are moms with children under the age of 18. Another interesting tidbit is that women drive an estimated 70 – 80 percent of consumer spending with their purchasing power and influence. Yet surprisingly, nearly 50 percent of women say that …

Continue reading “In the new age of marketing to women”

According to the most recent Nielsen survey, consumers are hit with 11,500 promotional messages a day. While they may be easier to reach through the proliferation of electronic media and the power of social media, breaking through and making a real connection is harder than ever. That’s why marketers are turning more and more to …

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Since Facebook introduced Business Pages in 2008, the world of Social Media has completely changed. With over 90 popular social sites available today, online media is more fragmented than ever and targeting is a great deal more challenging. The good news: the eyeballs are there. According to the most recent report from Pew Research, an …

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Luxury purchases account for close to 46 million adults in the US, according to a recent study published by Shullman Research Center. According to Shullman, 85% of all luxury purchases at full retail price for fragrance, fashion, furnishings, travel, and automotive come from households earning $500K and above. Almost 88% of these sales take place …

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It used to be easy to lure a 25-year-old into your web of brand messaging, now you have to find them to even talk to them. The Department of Education projects a staggering 1,855,000 college graduates in the Class of 2015, many of which will be entering the coveted media demographic of Adults 25-54. The …

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It seems that more and more people are wearing bracelets, armbands, clips and now watches for the purpose of making sure each step taken or stair climbed is measured to help improve overall wellness. According to Pew Internet Research, who conducted the first U.S. survey on self-tracking, seven in 10 adults say they track at …

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