INTEGRATED SERVICES

branding

The art and science of crafting a distinct, compelling story
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Your brand is more than a name, logo and tagline; it’s the singular blend of elements that distinguishes your company or products from all others. It’s what drives consumers to connect and engage. It creates trust and drives loyalty.

At The Point Group, we take our role as your brand steward seriously. Whether we are bringing a new brand to life or enhancing an existing brand, our job is to discover and reveal your brand DNA in a manner that resonates with your target audience; to shape a brand story that is fresh and meaningful; and to create a user experience that compels your customer to take action.

That is why we take the time to truly understand your business and dive deep into the mindset and behaviors of your target prospects, current customers and competition. Applying an integrated 360° approach, we deliver results-oriented marketing programs, highly articulated messaging, sound strategic thinking and innovative creative executions across the most effective mediums and channels to elevate your brand.

Our brand explorations encompass:

  • Discovery: business objectives, market intelligence, customer profiling, competitive analysis
  • Brand articulation: positioning, messaging, alignment
  • Marketing communications strategy
  • Execution: creative, digital, mobile
  • Evaluation and optimization