"I really appreciate how the top management team stays involved in our account. We benefit from their expertise and experience. And, it’s nice to have their strategic insights."
Senior Vice President of Sales and Marketing
“The Point Group provides social media strategy, expertise and execution for our Business Cloud services group. The Point Group team knows its stuff, makes it happen and allows me to focus on other priorities.”
Senior Vice President of Operations
“The Point Group is a solid results-oriented marketing firm that is focused on the growth of our practice and has been an integral part of helping us reach our business goals.”
“I am so impressed with the digital leadership TPG brings to my business. From crafting my brand persona in the digital space to strategic development and activation across CRM, social engagement, PPC, web design, SEO and content development, they are trusted and invaluable partners in leading my business into the future.”
Director of Business Development
“The Point Group brings an integrated perspective to the table that has allowed us to effectively position our company and launch the Accuro brand. It’s always nice when your competitors and other people within the industry proactively seek you out to tell you that your marketing programs are leading the industry.”
President & Chief Operating Officer
“I relied on The Point Group completely as my marketing partner as I did not have a team internally. What I did have were expectations about how marketing needed to affect the bottom line. The Point Group gave a new energy to our 100-year-old brand in a very competitive industry. They constantly tracked, analyzed and optimized all activities bringing a momentum to our campaigns that we had not seen with other agencies.”
Director of Consumer Relationship Marketing
“The Point Group’s team does a great job generating awareness of Wings Over Houston Airshow. As a 501(c)3 organization, we have a limited marketing budget, so we appreciate their diligence in seeking out opportunities to leverage our dollars whether identifying media and marketing partners, researching PSA opportunities or negotiating value-added exposure for our media buys.”
"The Point Group has been a key partner for Texas Back. Point has provided us with comprehensive marketing services, including marketing strategy and planning, interactive services and public relations. They have helped make our marketing system a success, and we contribute our 20% increase in surgeries to their marketing efforts."
“As a typical CFO, I never really bought into marketing. I just have to tell you guys that because of the marketing elements you’ve put into place, from messaging to sales tools, we now know how to more effectively go after our targets from both a sales and investor standpoint. I finally get the value of marketing and thank The Point Group for your efforts.”
Chief Financial Officer
“Our Grand Opening was critical, and all the planning, exposure, strategy and hard work by The Point Group team really paid off. We could not be more pleased with how you created our brand, managed our account, and got us the maximum exposure within the budget that we had mandated. Without hesitation, we would recommend The Point Group highly to anyone needing marketing.”
“Our board members love the new look and feel! It is so refreshing to work with a partner that actually “gets it”. I can truly see that creative thinking goes beyond just the actual creative group when it comes to helping us differentiate within the market. Thanks for all the hard work.”
Director of Marketing
“The Point Group works with integrity and an eye to sharing our passion for our work with the community.”
“As a key partner to reposition us in the marketplace, Point has provided us with comprehensive marketing services, including marketing strategy and planning, interactive services and public relations. They have helped make our digital marketing system a success, and have worked closely with our franchisees in rolling out professional, award-winning marketing programs that can be customized at the local level. The Point Group has been an integral component in providing us with a solid foundation for success.”
“The Point Group has been a great partner to work with. I like the fact that I know the lines of communication are always open, even though we’re in different states. Their creative team created ads for us that won “Gold” at The Nationals, which is very prestigious for our industry."
“As a marketing communications partner with full-service capabilities, we selected The Point Group for its well-rounded perspective and strategic insight on the unique set of marketing challenges faced by our organization. Point met our objective of developing a cutting-edge strategic image and branding campaign that speaks directly to the target audience – the next generation of living and playing in Downtown Dallas.”
President & CEO
“The Point Group team has established a marketing benchmark for W hotels by creating a successful model with the W Dallas Victory Hotel & Residences community. Both Gatehouse and W Hotels’ parent company, Starwood Hotels & Resorts Worldwide, Inc., have enjoyed a winning relationship with Point”
President of Gatehouse Capital
“The Point Group’s initial B2B retail branding campaign helped us attract the unique storefronts that have become one of the most distinctive aspects of Victory Park. Their creative product combined with their responsiveness, continues to make them invaluable to our efforts”
“The PR team did a great job for us. They coordinated and delivered a valuable PR (and) proved to be an invaluable touchpoint between us and the media. The coverage we gained in our preferred industry media was excellent and really supported our growth in key markets.”
Sr. VP of Marketing
“The Point Group has an in-depth knowledge of the real estate industry, providing strategic thought leadership and marketing services. As a developer of large master-planned communities, I value their partnership and have continued to work with Lyda Akin on multiple developments for more than 20 years.”
Senior Vice President
When it comes to master-planned community marketing, The Point Group gets it. They've brought us fresh ideas and flawless execution on branding, advertising, signage, welcome center design and Realtor relations. Two thumbs up.
"One of the most impressive aspects of working with The Point Group is their proactive nature. Their ability to sift through research and develop fully integrated, custom-made marketing plans is what truly makes them stand out. We needed a firm that would think and act outside the box and maintain brand integrity across all ages of consumers and all types of media. TPG delivered that and more."
“We continually rely on The Point Group for strategic leadership. The agency helps us navigate a constantly changing marketplace and reach potential clients through innovative marketing initiatives."
"The Point Group was instrumental to the launch of our four communities in Texas. They took a proactive approach and stayed on focus to ensure brand integrity across all platforms. Their creative thinking and ability to integrate PR, collateral, digital media and advertising helped bring our brand to life."
Regional Marketing Director
"The media team at The Point Group is always looking for new ways to capture the best return. I could always count on them to keep our message in front of the right audience in the right way."
Senior Marketing Manager
"When we hired The Point Group, we had 30 days to break ground and launch the Norterre brand. The Point Group had our microsite up, our event collateral done, and hosted our first event with 215 attendees. I’m continually amazed at how they integrate all disciplines and drive the process to make it easier for me to focus on other areas that need my immediate attention."
Chief Marketing Officer
“Over the past 3 years I have had the pleasure of working with The Point Group. Their creativity, communication, and work ethic were unsurpassed by any marketing firm with whom we had been involved previously. With regard to their creativity, I do not exaggerate when I say that the brand statement and related marketing campaign that they established for our organization is one of the most brilliant I have ever seen.. I can give them only my highest recommendation.”
President and CEO
“As we rebranded our company and product offering, The Point Group focused our efforts on what really mattered most to our clients within physician alignment. We continue to include them in our key corporate conversations. When we were first approached by Optum, The Point Group was invited to sit in the war room with us to assure that we were effectively messaging to our internal audience, our current clients and then to the industry.”
Chief Development Officer
“Like many times before, I had an emergency project late one evenining and I called my team at The Point Group and reached them. By 8am the following morning they were on site ready to assist. They spent the next week working ridiculous schedules to meet my deadline. In the end, they made me and my team look fantastic. Thanks so much for all of your continued support. It is very much appreciated.”
Marketing & Brand Manager