SERVICES
Creative
Branding
Graphic Design
Media
Event Marketing
Approach
Post-pandemic, EarthX faced the challenge of reinvigorating public interest in their signature event, Half-Earth Day. Existing promotional materials were outdated, and with the return to in-person events, there was a pressing need to dramatically transform EarthX’s creative direction.
Point stepped up with a holistic strategy to revitalize EarthX’s brand presence and maximize event attendance. Our creative team embarked on an ambitious redesign of various promotional materials, creating vibrant digital graphics and advertisements, as well as visually striking flyers, posters, and signage. We also strategically managed media buys for optimal visibility and played a pivotal role in securing key sponsorships and curating a lineup of influential speakers.
60%
YEAR-OVER-YEAR INCREASE IN ATTENDANCE
Strategy
Evolving Brand Creative
The transformation was extensive. Starting with an overhaul of the visual elements, our designers curated a palette that reflected EarthX’s commitment to sustainability and biodiversity. Each piece was designed to not only inform but also inspire action and participation. In the digital space, targeted ad placements ensured that we captured the attention of a diverse audience, from environmental enthusiasts to the general public looking for meaningful ways to engage in environmental advocacy.
FEEDBACK FROM EARTHX WAS OVERWHELMINGLY POSITIVE. THE REFRESHED CREATIVE RENEWED INTEREST & EXCITEMENT, SETTING A NEW STANDARD FOR FUTURE EVENTS.
FEEDBACK FROM EARTHX WAS OVERWHELMINGLY POSITIVE. THE REFRESHED CREATIVE RENEWED INTEREST & EXCITEMENT, SETTING A NEW STANDARD FOR FUTURE EVENTS.
