JOB SCOPE & PURPOSE

The Senior Director of Public Relations will spearhead all PR efforts for POINT and its clients, overseeing the entire process—from strategy development to execution. As the senior leader in PR, this individual will be responsible for elevating our clients’ brands through innovative, results-driven campaigns that emotionally connect with target audiences. The ideal candidate will bring a creative and strategic mindset, with a proven track record of driving measurable results.

This role will require you to collaborate closely with internal teams, agency partners, and clients, ensuring the seamless delivery of exceptional PR campaigns. As the Sr. Director of PR, you will be tasked with creating concepts that align with our clients’ business objectives while reinforcing the overall vision and mission of their brand.

MAIN RESPONSIBILITIES

• Lead the development and execution of comprehensive PR strategies for clients, ensuring alignment with business objectives and brand goals.
• Oversee day-to-day management of the PR team, providing mentorship, leadership, and professional development opportunities.
• Collaborate closely with clients, internal teams, and external partners to drive innovative PR campaigns across media channels (traditional, digital, social).
• Establish and maintain strong relationships with key media contacts, influencers, and industry stakeholders to increase brand visibility and drive impactful press coverage.
• Foster creative brainstorming and concept development sessions to generate fresh ideas that resonate emotionally with target audiences.
• Take ownership of high-level client communications and presentations, ensuring that strategic objectives are clearly articulated and exceeded.
• Lead crisis communications efforts, providing strategic counsel and ensuring that brand reputation is effectively managed.
• Track and report on the performance of PR campaigns, using analytics to measure success and optimize future efforts.
• Stay ahead of industry trends, identifying new opportunities for clients and POINT to remain innovative and competitive in the marketplace. • Cultivate a positive, collaborative, and high-performing work environment, championing the agency’s culture and values. • Manage, mentor, and grow the internal PR team.
• Proactively identify client needs and ensure timely and accurate communication.
• Contribute to the development and execution of client service plans that meet and exceed client expectations.
• Maintains a comprehensive understanding of clients’ businesses, brands, customers, and competitive landscapes to contribute to the development of effective solutions aligned with client’s business needs, and project goals.
• Builds relationships with each POINT competency to support the completion of client projects.
• Thrives in a fast-paced environment.
• Assists in building and championing the integration of the business across all competencies within POINT.
• Takes an active role in building a positive agency culture.

EXPERIENCE & EDUCATION

• 10+ years of marketing communications experience, with agency experience strongly preferred
• Experience in targeting both businesses (B2B) and consumers (B2C)
• Experience in the Healthcare and/or Technologies industries a plus
• 5+ years of people management experience.
• Ability to develop and manage budget forecasts, including P&L
• Proven track record of developing and executing successful PR campaigns across multiple channels.
• Strong understanding of media relations, influencer marketing, and digital PR strategies.
• Exceptional creative thinking and problem-solving skills, with the ability to turn strategic objectives into engaging, memorable ideas.
• Excellent communication and presentation skills, with the ability to build strong relationships with clients, stakeholders, and teams.
• Strong leadership abilities, with experience managing teams and driving cross-functional collaboration\
• Experience working with high-profile clients and brands.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Bachelor’s degree in Public Relations, Communications, Marketing, or related field; advanced degree preferred.

KNOWLEDGE & ABILITY

• Experience in targeting both businesses (B2B) and consumers (B2C)
• Experience in Healthcare is a plus
• Ability to develop and manage budget forecasts, including P&L
• Regulatory
• Quality
• R&D
• Study Startup
• CTMS
• Events Management\
• They should be adept at managing a budget, be highly operational, and be able to deliver high-quality projects.
• Proficiency in Microsoft Office required.
• An awareness and understanding of direct-to-consumer channels and the current marketplace.
• Quick-thinking and decisive action.
• Able to manage and motivate others.
• Collaborative team player with a proven ability to thrive in a team-oriented environment.
• Demonstrates strategic thinking capabilities.
• Exceptional written and verbal communication skills.
• Maintains composure and effectively manages multiple projects at one time.
• Superior organizational and time management skills, with meticulous attention to detail and the ability to prioritize effectively.

WHY POINT?

• A supportive, creative, and collaborative work environment.
• Opportunity to work with high-profile clients and innovative brands.
• Competitive salary and benefits package.
• Career growth and development opportunities within a rapidly expanding agency.
• A passionate and dynamic team committed to success and innovation.

If you’re a passionate PR leader with a drive to make an impact and create lasting brand connections, we want to hear from you! Apply today to join the POINT team and help shape the future of public relations.

JOB SCOPE & PURPOSE

The Senior Account Service Executive plays an important role in advancing clients’ business development by promoting impactful marketing strategies and applying comprehensive marketing expertise. This role entails overseeing a substantial segment of business, aligning with both the client and Point’s strategies. Responsibilities include cultivating enduring client relationships, ensuring elevated client satisfaction, and delivering profitable outcomes. Create growth opportunities within client relationships by ensuring excellence in client deliverables.

MAIN RESPONSIBILITIES

• Build and nurture strategic, long-lasting relationships with key clients.
• Serve as the primary point of contact for clients, understanding their unique needs and goals, and offering strategic counsel and insights into marketing initiatives.
• Drive success by taking initiative and consistently achieving both client and agency objectives.
• Lead client meetings and presentations, ensuring effective communication and alignment.
• Identify and capitalize on opportunities to expand client relationships and grow revenue.
• Develop a deep understanding of clients’ businesses, brands, customers, and competitive landscapes to deliver tailored marketing solutions.
• Ensure the timely delivery of high-quality work while managing client expectations.
• Monitor client satisfaction and promptly address any issues or concerns.
• Proactively assess client relationships to ensure satisfaction, retention, and ongoing success.

Team Leadership & Management:

• Lead, mentor, and motivate a team of client service professionals.
• Set clear goals and expectations for the team and provide regular feedback to foster continuous improvement.
• Coach team members to enhance their skills and drive performance.
• Foster a collaborative and positive team environment.
• Thrives in a fast-paced environment.

Client Service Operations:

• Oversee the daily operations of the client service department, ensuring seamless collaboration between internal teams and clients.
• Ensure client projects are delivered on time and within budget, maintaining high standards.
• Develop and refine client service processes and procedures.
• Monitor key performance indicators (KPIs) to identify areas for improvement.
• Manage client budgets and ensure profitability of client accounts through accurate forecasting and financial tracking.

Business Development:

• Contribute to new business efforts by identifying and pursuing new client opportunities.
• Implement client retention strategies to build long-term partnerships.
• Collaborate across departments to develop and execute marketing strategies.

Strategic Planning:

• Develop and implement client service strategies that align with the agency’s overall goals.
• Stay up to date on industry trends and best practices in client service.
• Advise senior management on client service opportunities and challenges.

EXPERIENCE & EDUCATION

• Minimum of 10 years of experience in client service roles within a marketing or advertising agency, with at least 5 years in a senior leadership position.
• Proven track record of growing accounts, developing new business, and maintaining long-term client relationships.
• Strong understanding of integrated marketing strategies and current industry trends.
• Excellent communication, negotiation, and presentation skills.
• Experienced people manager with a proven ability to lead and mentor high-performing teams.
• Preferably holds a bachelor’s degree or higher in Marketing, Business, or related field; MBA is a plus.

KNOWLEDGE & ABILITY

• Established track record as a self-starter driven by a strong desire for success.
• Proficiency in Microsoft Office required.
• Comprehensive understanding of direct-to-consumer channels and the current marketplace.
• Capable of creating effective and long-lasting relationships.
• Quick-thinking and decisive in action.
• Able to manage and motivate others.
• Exhibits a high level of technical proficiency.
• Possesses strong presentation skills.
• Collaborative team player with a proven ability to thrive in a team-oriented environment.
• Demonstrates strategic thinking capabilities.
• Exceptional written and verbal communication skills.
• Outstanding problem-solving abilities.
• Maintains composure and effectively manages crises in high stress situations.
• Superior organizational and time management skills, with meticulous attention to detail and the ability to prioritize effectively.
• Capable of crafting and developing presentations aligned with the client’s brand.