Privacy Policy

Effective Date: July 31, 2024

Last Updated: October 6, 2026

Introduction

Welcome to Point (“Company”, “we”, “our”, “us”)! We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, and share information about you when you use our website and services (collectively, “Services”).

1. Information We Collect

We collect various types of information in connection with the Services, including:

a. Personal Information: This includes information that can be used to identify you, such as your name, email address, phone number, postal address, and payment information.

b. Usage Information: This includes information about your interaction with our Services, such as IP addresses, browser type, operating system, referring URLs, and pages viewed.

c. Cookies and Tracking Technologies: We use cookies, pixels, scripts and similar technologies to collect information about your use of the Services. When you visit and browse our website, we automatically collect data about you such as your email address and device and browsing information, and we use and share this data with certain vendors, including ZoomInfo, to provide certain functionality on our website, analyze which pages you visited, associate the collected data with your identity, and identify the companies that visit our website.

Technologies in use include the ZoomInfo first-party cookie _zitok (365 days), which assigns a unique visitor identifier. ZoomInfo also places third-party cookies to identify visitors across websites that use ZoomInfo. Where the law requires it, we load these technologies only after you consent. You can change your choices at any time through the cookie settings icon on your screen.

d. Form Information: When you visit, provide information, and fill out forms on our website, we and our vendors collect and use that data to respond to your query.

e. Analytics: We use Google Analytics to understand how visitors use our website and to improve it. Google Analytics uses cookies and similar technology to collect information such as pages viewed, time on site, referring URLs, device and browser type, general location and IP address. Google processes this data on our behalf and under its own policies. Learn how Google collects and uses this data at How Google uses data when you use our partners’ sites or apps (www.google.com/policies/privacy/partners/). You can opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout).

f. Advertising: We use Google Ads to advertise our services online, including to people who have visited our website. Third-party vendors, including Google, show our ads on sites across the internet. Third-party vendors, including Google, use cookies and/or device identifiers to serve ads based on your past visits to our website. This activity is considered targeted advertising, and may be considered a ‘sale’ or ‘sharing’ of personal information, under some state privacy laws. You can opt out of personalized advertising at any time through:

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • To provide, operate, and maintain our Services
  • To improve, personalize, and expand our Services
  • To communicate with you, including responding to your inquiries and providing customer support
  • To process your transactions and manage your orders
  • To send you promotional materials and other communications
  • To monitor and analyze usage and trends to improve your experience with our Services
  • To prevent fraudulent transactions, monitor against theft, and protect against criminal activity
  • To identify the businesses and individuals who visit our website and to support our sales and marketing outreach.

3. Sharing Your Information

We may share your information with third parties in the following circumstances:

  • Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service.
  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • Legal Requirements: We may disclose your information if we are required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
  • Data and Technology Vendors: We share device, browsing, and form data with vendors, including ZoomInfo, that provide visitor identification and form completion services. Some of these vendors may use the data to improve their own products and services. Under some state laws, this disclosure may be considered a ‘sale’ of personal data, a ‘sharing’ of personal information, or processing for targeted advertising. You may opt out as described in Section 4.

4. Your Choices and Rights

You have certain rights regarding your personal information, including:

  • Access: You can request access to the personal information we hold about you.
  • Correction: You can request that we correct or update any inaccuracies in your personal information.
  • Deletion: You can request that we delete your personal information, subject to certain exceptions.
  • Opt-Out: You can opt-out of receiving promotional communications from us by following the instructions in those communications or by contacting us directly.
  • Right to Know: You can request the categories and specific pieces of personal information we collected, the sources, the purposes, and the categories of third parties we disclose it to.
  • Opt-Out of Sale, Sharing and Targeted Advertising: You can opt out by rejecting cookies via the cookie settings icon or by emailing hello@thepointgroup.com. We treat a browser-based opt-out preference signal, such as Global Privacy Control, as a valid opt-out request for that browser.
  • Appeal: If we decline your request, you can appeal by emailing hello@thepointgroup.com with ‘Privacy Appeal’ in the subject line. We respond within the time the law requires.
  • Authorized Agents and Non-Discrimination: You may use an authorized agent to submit a request. We will not discriminate against you for exercising your rights.
  • How to Submit a Request: Email hello@thepointgroup.com or call 214-378-7970.

5. Data Security

We use reasonable administrative, technical, and physical measures to protect your personal information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction.

6. International Data Transfers

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

7. Children’s Privacy

Our Services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information from our files as soon as possible.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the Services after any changes to this Privacy Policy constitutes your acceptance of the new terms. We review and update this Privacy Policy at least once every 12 months.

9. Data Retention
We keep personal information only as long as needed for the purposes described in this policy. Website, cookie and visitor identification data: 1 year. Form submissions: 3 years. Client and business records: at least 5 years after end of term.

10. Notice to California and Other State Residents
In the past 12 months we have collected these categories of personal information: identifiers (name, email, IP address, cookie IDs); professional information (employer, job title); internet activity (pages viewed, browsing behavior); and inferences used to identify business visitors. Sources: you, your device, and data vendors. We disclose identifiers, internet activity and professional information to service providers and to data and technology vendors, including ZoomInfo. We do not knowingly sell or share the personal information of consumers under 16.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • By Email: hello@thepointgroup.com
  • By Mail: 5601 Granite Parkway, Suite 500
    Plano, TX, 75024

Thank you for choosing Point. We value your trust and are committed to protecting your privacy.