JOB SCOPE & PURPOSE

The role of an Associate Account Executive – Social as described seems to be a dynamic, multi-faceted position centered around client service, social media strategy, and project management within an agency setting. This position requires a combination of strategic thinking, creative execution, and strong communication skills, particularly in the context of social media and integrated marketing campaigns. We are looking for a passionate and driven individual eager to learn and grow the success of our organization, we encourage you to apply!

MAIN RESPONSIBILITIES

Client and Brand Understanding:

• Develop an in-depth understanding of clients’ businesses, industries, and competitive landscapes.
• Support the development of solutions that are aligned with client goals.
• Proactively engage in conversations with clients to understand their marketing objectives and provide tailored social media strategies.

Social Media Strategy and Execution:

• Utilize a deep understanding of social media platforms (Instagram, X, TikTok, LinkedIn, Facebook) to craft and execute integrated marketing strategies.
• Monitor and analyze trends and consumer behavior to adjust strategies accordingly.
• Oversee the execution of social media content, ensuring it aligns with the overarching strategy and brand identity.

Collaboration and Communication:

• Serve as a liaison between clients and internal teams, facilitating smooth communication and feedback loops.
• Work closely with other departments to ensure client projects are completed effectively, on time, and within budget.
• Maintain a strong relationship with clients, contributing to long-term partnerships.

Social Listening and Community Management:

• Manage social listening efforts, tracking branded and non-branded conversations to uncover insights.
• Monitor and engage with comments, reviews, and messages across social platforms to manage community relations.

Reporting and Data Analysis:

• Analyze data from social media platforms and campaigns to inform strategic recommendations.
• Assist in preparing reports on campaign performance, client status updates, and ongoing social media initiatives.

Content Scheduling and Approvals:

• Help coordinate and schedule content across platforms while ensuring it aligns with client strategies.
• Manage the approval process to ensure content is published on time and meets client expectations.

Creative Input:

• Collaborate on the creation of content that enhances a brand’s presence on social media, helping to elevate its reputation.
• Engage in brainstorming and creative sessions to produce innovative ideas for campaigns.

Client and Internal Team Meetings:

• Participate in client briefings, presentations, and status meetings.
• Communicate progress to clients and internal teams and ensure all stakeholders are aligned.
• Build relationships with each Point team competency to support the completion of client projects.
• Assist in building and championing the integration of the business across all competencies within Point.
• Take an active role in building a positive agency culture.

EXPERIENCE & EDUCATION

Experience:

• At least 2 years in a client-facing role, preferably in an agency environment with a focus on social media and marketing.
• Proven ability to build and maintain strong client relationships.
• Experience working with social media platforms and digital marketing tools.

Education:

• A degree in Marketing, Business, Advertising, or a related field is preferred.

Skills and Abilities:

• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Social Media Expertise: Experience with Instagram, X (formerly Twitter), TikTok, LinkedIn, and Facebook in a professional capacity.
• Creativity: Ability to think strategically and creatively to elevate brands on social platforms.
• Analytics: Comfort with using analytics tools to track social media performance and adjust strategies.
• Communication: Strong verbal and written communication skills.
• Time Management: Ability to juggle multiple tasks and deadlines, with exceptional organizational skills.
• Team Collaboration: Ability to work effectively within a team, while also taking initiative and ownership of projects.
• Problem-Solving: Strong analytical skills to make informed decisions and address challenges.
• Proactive and detail-oriented with a commitment to accuracy and excellence
• Ability to thrive in fast-paced, dynamic environment and manage multiple projects simultaneously

KNOWLEDGE & ABILITY

Proactive & Self-Starter: Motivated to take initiative and drive projects forward independently.

Creative Thinker: Able to generate fresh ideas that resonate with clients and their audiences.

Detail-Oriented: Ensures all tasks are executed with precision and care, maintaining a high standard of work.

Adaptable: Comfortable working in a fast-paced, ever-changing environment, and able to adapt to new challenges.

Why POINT?

• A supportive, creative, and collaborative work environment
• Opportunity to work with high-profile clients and innovative brands
• Competitive salary and benefits package
• Career growth and development opportunities within a rapidly expanding agency
• A passionate and dynamic team committed to success and innovation

Overall, the Associate Account Executive will be a central figure in managing client accounts, executing social media strategies, and ensuring campaigns are delivered effectively. This role demands a high level of organization, creativity, and the ability to work collaboratively within a team while maintaining a client-first mentality. Apply today to join the POINT team and help shape the future of public relations.