INTEGRATED SERVICES

creative

The narratives and visual designs that define and distinguish your brand
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Like everything we do at The Point Group, our creative process begins with thinking about the business. Before we craft a creative strategy, we take the time to fully understand your business objectives and the mindset of your target audience. We are visual communicators who know how to bring a brand to life through immersive marketing campaigns. We understand how to align creativity with pragmatic solutions to yield results.

Our goal is to captivate, motivate and inspire your audience to react and engage emotionally and spontaneously. Our exceptional designers and writers are adept at turning brand messaging into stories that get noticed, remembered and, most importantly, acted upon. Skilled in multiple platforms, they expertly weave traditional and non-traditional communications, pairing superb visual design with powerful messaging to lead your target audience into a meaningful experience with your brand.

We translate brands through a variety of traditional and digital mediums:

  • Brand identity and logo development
  • Collateral systems and direct mail
  • Photography and video
  • Digital and web site design
  • Graphic and environmental design
  • Packaging and POS
  • Digital, broadcast and print advertising
  • Illustration
  • Copywriting
  • Naming