In a world where people check their phones an average of 85 times a day and spend over five hours a day browsing the web and using apps in a mobile environment, smart, efficient, multi-touchpoint digital marketing is essential to add depth and relevance to your brand. Understanding how to implement the varying technologies related to digital and mobile marketing is key to connecting the dots between your brand and your target audience.
Comprised of specialists in web design, development, digital strategy, content, social media and pay-per-click advertising, our in-house digital department has the resources and prowess to handle any digital marketing challenge. We also layer our formidable industry expertise and insights over the latest consumer research to create a relevant, multi-faceted digital experience that keeps your prospects intrigued and fully engaged with your brand.
Your website might just be the most important piece of your marketing equation; it’s often the first impression or primary representation of a brand. When we develop a site, we settle for nothing less than a best-in-class user experience (UX). First and foremost, we make sure our design aligns with your business objectives and delivers on multiple fronts: brand positioning, customer experience and content strategy. We are technology agnostic, designing our sites to best address your needs and the preferences and proclivities of your target audiences. And, we possess a deep understanding of cross-screen functionality, resulting in designs that captivate across all platforms.
Our robust, intuitive sites are structured to be lead generators, nurturing and capturing target audiences through proactive call-to-action and content strategies. We employ an array of analytical tools and intelligence to gauge precisely how our sites are performing and how to further optimize the experience. We establish benchmarks and meticulously measure conversions to ensure that the investment is achieving the best return.
To further enhance our clients’ digital presence, we develop search engine optimization strategies that address the nuances of geo markets to generate qualified traffic and impressive search rankings. We often pair this with scalable, highly targeted search engine and digital marketing efforts, such and PPC and display ad campaigns, that have an immediate impact on our clients’ business objectives. Our SEM strategies are based on in-depth research and structured around a profound understanding of the entire consumer lifecycle, not just the consideration and purchase phases.
Our in-house areas of digital expertise include: