To remain competitive, a brand must consistently cultivate awareness, relevance and credibility. At The Point Group, we help organizations define their voice, and then identify the places it should be heard and the methods that will motivate audiences to listen. Whether the goal is awareness, positioning executives as experts, driving sales or overcoming a crisis, our team of journalistic specialists amplifies the brand in compelling and creative ways. To cut through the clutter and encourage consumer engagement, we convey your story across the most relevant platforms, strategically revealing your brand through an inter-related mix of public relations, advertising, earned media, digital and mobile, social media and community events. We leverage industry influencers and cultivate digital conversations to enhance your brand’s reputation. We keep at the forefront of the latest trends, create impactful news angles and adapt our executions to gain traction. We also don’t mind getting up at 3 a.m. to manage a potentially critical situation.
Our PR prowess includes: