SERVICES
Strategy
Creative
Digital
Social
Media
Web
Email
Studios
Approach
As the leaders in approaching addiction as a chronic brain disease, Enterhealth built a treatment model based on evidence-based medical and therapeutic advancements. They believe effective treatment begins with understanding the root causes of addictive behavior and associated emotional discomfort. Enterhealth customizes holistic plans for each patient, integrating medical, psychological, familial, social, and biological factors. They provide treatment through both residential stays and outpatient therapies, including family integration and telehealth capabilities. With an average 84% recovery rate, the results speak for themselves. Just as Enterhealth’s founded their approach on research, our marketing strategy is built on the same. We aim to educate about Enterhealth’s unique approach to treating addiction as a medical brain disorder.
600%
INCREASE IN CALL VOLUME
A LASER-FOCUSED, INTEGRATED APPROACH GARNERS EXPONENTIAL INCREASE IN QUALITY LEADS
A LASER-FOCUSED, INTEGRATED APPROACH GARNERS EXPONENTIAL INCREASE IN QUALITY LEADS
Approach
Consumer Behavior Study
Since Enterhealth’s inception 25 years ago, we have served as their strategic marketing partner, playing a pivotal role in shaping and amplifying the company’s approach to addiction treatment. Central to our strategy is an integrated marketing approach aimed at educating the public about Enterhealth’s innovative method of treating addiction as a chronic brain disease, supporting their business objectives and solidifying Enterhealth’s leadership in the field.
Strategy
Our comprehensive services to establish the Enterhealth brand include creating a distinctive visual identity, crafting messaging, producing monthly webinars, podcasts, and blogs, as well as managing their website, SEO, PPC, and social media campaigns to enhance visibility and drive patient acquisition. Additionally, we manage traditional media outreach, which encompasses broadcast advertising, media relations, public relations initiatives, and speaking engagements. These efforts are further bolstered by advanced data analytics to measure campaign effectiveness, quarterly photo shoots and video commercials, and the development of creative collateral.
The Solution
Promoting Enterhealth’s comprehensive approach significantly increased their business by providing quality, viable leads that convert into successful patient outcomes. The centerpiece of our efforts is Enterhealth’s website, which serves as the portal and ecosystem for all audiences. By segmenting user experiences by audience, leading patients, families, and referring physicians into distinct areas of the site, we’ve helped Enterhealth generate more engagement and, ultimately, more leads.
Our strategic approach, combined with their evidence-based treatment methods, board-certified experts, and personalized care plans, resulted in industry-leading recovery rates, higher inpatient census numbers, and a record 600% increase in qualified call volume.
