SERVICES
Creative
Graphic Design
UX/UI Design
Digital
Strategy
THE ASK
Batbox was ready to debut in the U.S. with their first flagship location in Addison, Texas — bringing their wildly successful Mexico-based venues to a brand-new market. They needed a website that matched the caliber of their in-person experience: high-energy, immersive, and built to convert curiosity into visits.
But the ask went deeper than that. Batbox needed a digital home that could:
-
Tell a compelling brand story to an American audience seeing Batbox for the first time
-
Build hype for their new flagship Dallas venue and the broader entertainment experience
-
Educate potential business partners about the Batbox Suite & Technology offerings
-
Serve as a foundation for future licensing and expansion conversations
THE APPROACH
Point took Batbox’s strong brand and proven business model and translated it into a digital experience that hits like a line-drive off the sweet spot.
Our approach included:
- Immersive storytelling: We led with the energy of the experience — gameplay, technology, food, the atmosphere — using visuals and messaging that make you want to pick up a bat immediately.
- Conversion-forward UX: Clear pathways for booking, exploring the venue, learning about the tech, and discovering how licensing works. No friction, no guesswork.
- Dual-audience architecture: The site is built with two journeys in mind — patrons looking for a night out, and business partners evaluating Batbox as a commercial asset.
- Highlighting the Batbox Suite & Technology: These sections were strategically crafted to show off the hardware, software, customization options, and the proven success in Mexico, setting the stage for licensing opportunities stateside.
- Visual excellence: Through a clean system, elevated brand elements, and curated imagery, the site mirrors the modern feel of the physical venues.
Together, with the amazing team at Batbox, we essentially created the digital pitch deck and the digital playground— all in one.
”Point has been a true partner to us in every sense. As a fast-growing early stage company with a complex model, we were still defining who we were, and their team helped shape our positioning while bringing our vision to life online. They made us feel like their most important client and backed it up with expertise, flexibility, and genuine support that extended far beyond the project.
Brandon GabayVP Marketing, Batbox
THE RESULT
The final website delivers a unified, high-impact brand presence that does three big things:
The site is already functioning as the central storytelling and excitement engine — a place where patrons feel the fun, partners understand the value, and Batbox’s U.S. identity takes shape.
- Brings the Batbox Dallas experience to life before visitors even walk through the door
- Builds credibility for the Batbox Suite & Technology, positioning Batbox as a serious contender for licensing, sports facilities, and commercial partnership opportunities
- Sets the stage for growth, giving Batbox a scalable digital foundation as they expand across the U.S.
The site is already functioning as the central storytelling and excitement engine — a place where patrons feel the fun, partners understand the value, and Batbox’s U.S. identity takes shape.
Connect With Us
Ready to turn your brand into an experience people can actually feel? Let’s build something that hits different.
Reach out to us and let's talk about how Point can help take your brand and business to market with an impactful message, powerful storytelling, and the tactics to deliver them.