Blu Sphinx

WORK – BRANDING A TECH NEWCOMER
SERVICES

Creative
Strategy
Digital
Web

Approach

For Blu Sphinx, an emerging force in the enterprise resource planning (ERP) industry, creating a brand that stood out in a crowded market was paramount. Point took the lead from inception, crafting a brand identity that would resonate across diverse audiences. From selecting a compelling name to designing a distinctive color palette and cohesive messaging, every aspect was orchestrated to reflect Blu Sphinx’s commitment to innovation and efficiency and ensure a consistent and engaging brand experience.

100/100

98%

Strategy

With the brand foundation firmly in place, we focused to amplifying Blu Sphinx’s online presence. We tailored our digital strategy to elevate public awareness of their advanced ERP solutions, integrating SEO best practices and user-centric design principles into the development of their website. These digital assets significantly enhanced Blu Sphinx’s market visibility, setting new benchmarks for digital engagement.