Carter DeLuca

WORK – RE-ENVISIONING THE TECH LAW FIRM
SERVICES

Social
Digital
UX/UI Design
Creative
Strategy

Social Approach

To increase lead generation and gain a competitive advantage over other firms, we recognized the importance of Carter DeLuca having a healthy online presence where the firm’s audience lives. That’s why we approached LinkedIn as an opportunity to clearly communicate the firm’s value proposition, highlight key services, and ultimately engage new clients. After one month of launching our strategy on the platform, the firm saw substantial growth, including:

Strategy + Results

After gathering key learnings on what engaged the firm’s audience, we further optimized our strategy to ensure sustained growth. A year after engaging the firm to develop its LinkedIn presence, we’ve seen impactful and consistent changes:

  • 20.2% increase in followers

  • 9.8% average engagement rate (20x higher than the industry average on LinkedIn)

  • 5,761% increase in website traffic driven from social media

1,808%

4,276%

5,667%

326%