Our proprietary Brand Engagement Model, crafted from over 30 years of marketing expertise, puts the consumer at its core. This innovative approach strategically positions brands by engaging audiences where they’re most active in making purchasing decisions. Continuously refined to adapt to new insights and market shifts, our model creates impactful brand experiences that drive measurable results. It blends time-tested principles with cutting-edge strategies, keeping brands ahead in today’s evolving marketing landscape.
WHO WE ARE
About
Bold. Confident.
Point is an independent, full-service marketing communications agency. For three decades, we have been fueling business growth for start-ups, midsize-to-large corporations, and Fortune 500 companies across the country.
The business acumen and entrepreneurial spirit of the leadership team stems from being on both the client side and the agency side. With an approach based on customized and integrated solutions, the agency’s experience and expertise extend across various industries, with a specialization in marketing communications to key influencers of most consumer decisions – women.
Understanding Success: What Sets Point Apart
Transforming Brand Connections
- Consumer-Centric Strategy
- Adaptive Marketing Ethos
- Brand Ethos Integration
- Digital Ecosystem Optimization
Blending Time-Honored Practices with Modern Strategies
We craft integrated marketing solutions that seamlessly blend traditional and digital approaches, creating powerful brand experiences across all touchpoints. Our unique methodology leverages data-driven insights to develop strategic ecosystems that resonate with target audiences and drive measurable results. Through data-driven insights, we create meaningful interactions fostering lasting brand loyalty across touchpoints.
Our approach includes:
- Data-Centric Strategy Development
- Cross-Platform Brand Storytelling
- Performance-Driven Digital Ecosystems
- Traditional Media Amplification
- Continuous Optimization
Data-Driven Creativity for Personalized Experiences
We pioneer a unique marketing approach that fuses data with creative innovation, crafting personalized experiences that resonate with target audiences. By leveraging advanced analytics and machine learning, we decode consumer behaviors, transforming raw data into actionable insights that fuel creative strategies and drive results. This blend of cutting-edge data science and creative excellence transforms campaigns into powerful, personalized brand experiences, while unlocking new opportunities for meaningful connections and growth.
- Data-Driven Audience Understanding
- AI-Powered Creative Optimization
- Cognitive Insights for Strategic Decision-Making
- Personalized Omnichannel Experiences
- Predictive Analytics for Proactive Marketing
- Continuous Learning and Optimization
We Understand Business Goals
We engineer strategic marketing solutions that drive business growth, by leveraging our unique blend of client-side and agency expertise. Our approach addresses the pressures businesses face to increase sales, drive lift, and meet critical KPIs. We develop comprehensive, strategies that directly impact your bottom line. By combining business acumen with creative innovation and technical expertise, we deliver solutions that tell compelling brand stories and drive measurable results.
- Strategic Business Alignment
- Data-Driven Performance Optimization
- Targeted Audience Engagement
- Integrated Digital Ecosystems
- Measurable Results and Accountability
Who Runs the World?
With strategic insights and audience marketing expertise, we excel at reaching target audiences with the right messaging. Women drive 88% of household decisions, and we recognize their pivotal role in successful marketing. Understanding and harnessing their influence is key to our approach. Our consumer insight methodology combines demographic analysis, psychographic profiling, and real-time behavioral data to create, multi-dimensional audience personas that go beyond traditional segmentation, allowing us to craft campaigns that speak to the hearts and minds of our target consumers.
Deep in the Heart of Texas
In the past five years, 164 companies have relocated to Texas – and we know exactly why. With a 30-year history as a Texas-born and raised company, we take pride in strengthening businesses across the state. We are Texan to our core.
Fueling Business.
Driving Growth.
Our entrepreneurial spirit drives everything we do. With experience on both the client and agency sides, from a variety of verticals, we understand our clients’ business goals and work with purposeful intent to achieve outstanding results.
Our Leadership
With a sharp eye for crafting vibrant brands, Susan blends her 30+ years of cross-industry experience with a genuine passion for delivering tangible business results. As one of the founding members of The Point Group almost three decades ago, Susan possesses an insider’s understanding of agency dynamics, coupled with a strategic approach that ensures client satisfaction. Outside of her responsibilities as CEO of The Point Group, Susan is also as co-founder of Berkshire Biomedical, where she serves as Vice Chairman. Further, her experience within the Texas banking industry stands as testament to Susan’s leadership across industries during her career. Away from brand launches and business-building, Susan cherishes moments spent with her family. A 1986 graduate of Texas State with a BBA in Finance, Susan has actively contributed to the Young Presidents Organization (YPO) since 2003, holding various leadership positions on its board.
As our lead strategist and resident profiler, Ann applies the decades she’s spent studying consumer behaviors and media consumption patterns to artfully craft and execute marketing campaigns. Ann loves a puzzle and is second to none in figuring out how to get the right message to the right audience in the right way. She has a deep connection to the hospitality, luxury and real estate sectors, having worked closely with clients such as Marriott International, Wyndham Hotels & Resorts and Cadillac over the course of her career.
A veteran writer, award-winning creative director, and 20-year agency owner, J takes a strategic, consultative approach to solving clients’ problems. Whether generating brand awareness, impressions or conversions, he takes pride in creating a unique brand voice for each of our client partners. He has teamed up names like Methodist Health and Mel Renfro, Verizon and Jim Belushi, Northern Tool and Red Dead Redemption, and Whole Foods and Amazon.
Ruth leads our health care services division. She possesses over 25 years of experience delivering a wide range of marketing communications to clients on the provider, payer and technology sides of health care, including Baylor Health Care and Texas Health Resources. While her bachelor’s degree in design and journalism have earned her an honorary art director’s card, it’s her experience as a former business owner and expertise in the health care market that distinguish her leadership.
The calm among the infrastructure, Billy has built and expanded the digital backbone of all things Point. Twenty-plus year ago, while providing IT Consulting to many businesses in the banking, healthcare and creative spaces, Point recognized his talents and can-do attitude and brought Billy aboard as the Director of Information Services.
Building on his tenure, Billy has expanded his background in integrating comprehensive networks and security measures while keeping the operational aspect of the business current. He provides technology support for new client onboarding and continues to research ways to maximize technology for growth.
Concerned not just with profit, but purpose; Nate is a W3 and AVA Digital award-winning creative, front-end developer, entrepreneur, digital content creator and music producer with an intense passion for UX/UI design, photography, voice over, storytelling, film, music, and people. He’s had the honor of working across a staggering number of verticals, helping to craft big brands while also finding fulfillment alongside the not-so-big. His focus has been strategically building fully integrated campaigns that resonate across multiple mediums and result in increased consumer engagement and conversion. Client work includes Disney, Jockey, Jack Black, Which Wich, Walmart, The DMN, NBC 5, Albertsons, SportClips, and The American Heart Association.
A trailblazer in the hospitality industry, Blake brings extensive experience with 30 brands in the sector including renowned names such as Sephora, Gatorade, Apple, and Brinker International. With a keen focus on client service excellence, Blake crafts vibrant customer engagement programs and precision-targeted strategies. Drawing from her diverse background, Blake consistently delivers impactful solutions that resonate with clients and customers alike. Whether it’s conceptualizing innovative loyalty programs or devising comprehensive plans, she is at the forefront of driving customer acquisition, retention, and solution maximization initiatives. As a dynamic leader, she inspires and empowers marketing teams to excel in both traditional and digital arenas. Her exceptional talent for making strategic decisions, fostering consensus, and setting a clear vision positions her to take The Point Group clients to new heights.
Our Leadership
With a sharp eye for crafting vibrant brands, Susan blends her 30+ years of cross-industry experience with a genuine passion for delivering tangible business results. As one of the founding members of The Point Group almost three decades ago, Susan possesses an insider’s understanding of agency dynamics, coupled with a strategic approach that ensures client satisfaction. Outside of her responsibilities as CEO of The Point Group, Susan is also as co-founder of Berkshire Biomedical, where she serves as Vice Chairman. Further, her experience within the Texas banking industry stands as testament to Susan’s leadership across industries during her career. Away from brand launches and business-building, Susan cherishes moments spent with her family. A 1986 graduate of Texas State with a BBA in Finance, Susan has actively contributed to the Young Presidents Organization (YPO) since 2003, holding various leadership positions on its board.
As our lead strategist and resident profiler, Ann applies the decades she’s spent studying consumer behaviors and media consumption patterns to artfully craft and execute marketing campaigns. Ann loves a puzzle and is second to none in figuring out how to get the right message to the right audience in the right way. She has a deep connection to the hospitality, luxury and real estate sectors, having worked closely with clients such as Marriott International, Wyndham Hotels & Resorts and Cadillac over the course of her career.
The calm among the infrastructure, Billy has built and expanded the digital backbone of all things Point. Twenty-plus year ago, while providing IT Consulting to many businesses in the banking, healthcare and creative spaces, Point recognized his talents and can-do attitude and brought Billy aboard as the Director of Information Services.
Building on his tenure, Billy has expanded his background in integrating comprehensive networks and security measures while keeping the operational aspect of the business current. He provides technology support for new client onboarding and continues to research ways to maximize technology for growth.
A veteran writer, award-winning creative director, and 20-year agency owner, J takes a strategic, consultative approach to solving clients’ problems. Whether generating brand awareness, impressions or conversions, he takes pride in creating a unique brand voice for each of our client partners. He has teamed up names like Methodist Health and Mel Renfro, Verizon and Jim Belushi, Northern Tool and Red Dead Redemption, and Whole Foods and Amazon.
Ruth leads our health care services division. She possesses over 25 years of experience delivering a wide range of marketing communications to clients on the provider, payer and technology sides of health care, including Baylor Health Care and Texas Health Resources. While her bachelor’s degree in design and journalism have earned her an honorary art director’s card, it’s her experience as a former business owner and expertise in the health care market that distinguish her leadership.
Concerned not just with profit, but purpose; Nate is a W3 and AVA Digital award-winning creative, front-end developer, entrepreneur, digital content creator and music producer with an intense passion for UX/UI design, photography, voice over, storytelling, film, music, and people. He’s had the honor of working across a staggering number of verticals, helping to craft big brands while also finding fulfillment alongside the not-so-big. His focus has been strategically building fully integrated campaigns that resonate across multiple mediums and result in increased consumer engagement and conversion. Client work includes Disney, Jockey, Jack Black, Which Wich, Walmart, The DMN, NBC 5, Albertsons, SportClips, and The American Heart Association.
A trailblazer in the hospitality industry, Blake brings extensive experience with 30 brands in the sector including renowned names such as Sephora, Gatorade, Apple, and Brinker International. With a keen focus on client service excellence, Blake crafts vibrant customer engagement programs and precision-targeted strategies. Drawing from her diverse background, Blake consistently delivers impactful solutions that resonate with clients and customers alike. Whether it’s conceptualizing innovative loyalty programs or devising comprehensive plans, she is at the forefront of driving customer acquisition, retention, and solution maximization initiatives. As a dynamic leader, she inspires and empowers marketing teams to excel in both traditional and digital arenas. Her exceptional talent for making strategic decisions, fostering consensus, and setting a clear vision positions her to take The Point Group clients to new heights.