2026 SENIOR LIVING MARKETING AGENCY OF THE YEAR • ELDERCARE REVIEW

Senior Living Marketing Expertise

WORK WITH US
LEADERS IN SENIOR LIVING
Marketing that Cuts Through the Sea of Sameness

Most senior living marketing looks the same. Same visuals. Same messaging. Same targeting. When prospects can’t tell communities apart, occupancy suffers and sales has to work that much harder to close.

Point brings a different approach, applying proven strategies from hospitality, real estate, and finance to help senior living brands differentiate, convert, and grow occupancy.

HOW WE DO IT
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ELDERCARE REVIEW

2026 Senior Living Agency of the Year

Your in-house team is an asset. The right agency partner multiplies your returns.

Value Created

$1.2M

Revenue generated for a single senior living client.

Top Ranked

Top 5

PR Firm in North Texas, Dallas Business Journal.

Seamless Integration

82%

of large advertisers have in-house marketing teams.

PROVEN STRATEGIES THAT JUST WORK
Why Point for Senior Living?

Good marketing fills the top of the funnel. Great marketing fills your community.

Point is a full-service senior living marketing agency built around one outcome: move-ins. We extend what your internal team does best, fill the gaps that stretch them thin, and deliver the occupancy results your leadership demands. Our integrated programs combine brand strategy, lead generation, CRM, video, PR, social media, and AI search optimization. Every channel is built to work across the full decision cycle your prospects actually take.

Reach out to us today and increase occupancy with a smarter senior living marketing strategy.

WHAT WE DO
Senior Living Marketing Services
VIEW OUR SERVICES
  • Brand Strategy & Positioning 
  • Lead Generation & Performance Media 
  • Web Design, SEO and AI Search Optimization (AEO)  
  • Social Media Strategy & Content Development
  • Content Marketing 
  • Sales & Discovery Center Design
  • Focus Groups & Market Research
  • Video, Audio & Podcast Production 
  • Email Marketing, SMS & CRM
  • Public Relations & Reputation Management 
  • Analytics, Dashboard & Revenue Reporting 
  • Community Launch & Pre-Sales Programs 
  • Investor Relations & Feasibility Studies
  • Micro-modeling for direct mail, CTV, and digital
WHY WORK WITH US?
How We're Different

We define success by real-world results—not hypothetical wins or vanity metrics.

We focus on what actually moves the needle—real goals tied to your bottom line, not fluffy hypotheticals. You’ll get straight talk (no marketing jargon), smart stewardship of your budget, and a team that brings the full weight of Point to the table.

While most agencies stop at traffic, leads, and impressions, we go deeper—building a measurement framework that ties your marketing strategy directly to revenue, occupancy, and ROI. It’s reporting your CFO can act on and your board can confidently approve. The result? Clearer decisions for leadership, better tools for your marketing team, and a more meaningful experience for prospects, residents, and the families helping guide those decisions.

We bring cross-industry strategies your market has not seen yet.

Senior living marketing borrows almost entirely from within the industry. An agency that only works in senior living optimizes against the same peer set your competitors are using. They feed the seas of sameness that dilutes brand value and inflates marketing move-in costs.

Point works across senior living, healthcare, financial services, real estate, and luxury hospitality. Our EVP of Media Strategy spent nine years running field marketing inside two of the world’s top luxury hotel brands before managing one of the largest regional media ecosystems in the country. Our ideal resident is the same person who expects a seamless experience from their wealth manager, their hospital, and the luxury hotel brands they trust. We have marketed to that person from inside those industries and we bring those strategies to senior living before your competitors discover them.

Our roots run deep in Senior Living and Healthcare marketing.

Our Chief Marketing Officer sat on the operator’s side of the table at a nationally recognized senior living organization before joining Point, evaluated agencies, managed board-level performance reviews, and made the same decisions your marketing leadership makes now. She joins a team with over 30 years of senior living and healthcare marketing experience.

Senior living sits at the intersection of both industries, and fluency in healthcare’s regulatory environment, compliance requirements, and audience sensitivities is not something a new agency partner can fake. Our experience shapes how we build every program. We start with the decisions operators actually face, not the outputs agencies find easiest to produce.

We create visibility that helps senior living brands stand apart.

Point brings public relations, media strategy, and high-profile partnerships together to create the kind of attention most senior living marketing never reaches. When the moment is right, we help brands connect with respected voices and recognizable talent to expand reach and strengthen credibility.

It is not about attention for attention’s sake. It is about using strategic visibility to elevate perception, support growth, and create a brand people remember.

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OUR APPROACH
How Point's Integrated Approach to Senior Living Marketing Works

Senior living marketing fails when channels operate in silos and performance marketing gets the budget before the brand has earned the market. Point builds the ecosystem first, bringing cross-industry strategies proven on your target audience but rarely seen in senior living. Every channel is then aligned around qualified lead generation at the center. When every channel feeds the lead, your sales team walks into conversations with prospects who already know you, trust you, and want to choose you.

”I really appreciate how Point's leadership team stays involved in our account. We benefit from their expertise and experience. And, it’s nice to have their strategic insights.

Jason McLaughlinSR. VP SALES & MARKETING AT KISCO SENIOR LIVING
WE'RE BEST IN-CLASS
When Senior Living Marketers & Operators Call to Partner With Us
WORK WITH US
OCCUPANCY IS UNDER PRESSURE

We diagnose where the funnel is breaking, address the root cause, and build the program that moves the census number.

A NEW COMMUNITY IS OPENING

First impressions in a new market are nearly impossible to undo. The communities that launch with a distinctive brand fill faster and hold their position longer.

A NEW COMPETITOR IS ENTERING THE MARKET

The window to own your market position closes before a well-capitalized competitor opens their doors. We build the brand and campaign strategy that shapes the comparison in your favor before they get the chance to shape it themselves.

LEADS DROP, MARKETING COSTS RISE, OR CONVERSIONS RATES SLIP

We help new marketing leaders assess what is working, decide what to rebuild, and execute with the speed your occupancy and revenue targets demand.

”Point brings something the senior living specialist agencies cannot: strategies drawn from the industries your prospects already trust. Our leadership team has run marketing inside some of the world’s top luxury hotel brands, major financial institutions, and one of the largest continuing care retirement community operators in the country.

Heather JulianCMO, Point & Former Client
OUR CLIENTS
Trusted By Industry Leaders

We partner with nationally recognized operators across independent living, assisted living, CCRCs, Life Plan Communities, memory care, skilled nursing, and multi-site portfolios. They work with us because their programs need to perform at the level their organizations demand.

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CASE STUDIES
We Measure Our Work in Revenue

Our targeting model generated $576,000 in additional annual revenue and our integrated marketing strategies generated another $1.2 million.

Most agencies report on traffic, leads, and impressions because those numbers are easy to produce. We build measurement infrastructure that gives your CFO a number they can act on and your board a case they can approve. We make life better for your marketing team, your leadership, and your prospective residents and the family members influencing the decision.

Take a closer look at results we’ve gotten for some of our senior living partners.

FROM OUR PERSPECTIVE
Senior Living Marketing & Trend Insights
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The average consumer is hit with more than 6,000 to 10,000 promotional messages every day,…
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CONTACT US
Let's talk about your senior living marketing effectiveness.

If occupancy is not where it should be, your brand looks like every other community in your market, or you are about to open a new community and need to fill it fast, this is the conversation worth having. 

What is your current cost per move-in? What would moving that number by 20% be worth to your organization over the next 12 months?

Bring that number. We will bring a specific plan for how to get there. 

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