our fearless leaders

Our people come from the client side and the agency side we are a mix of fresh and seasoned marketers, some of us with 30 years of experience in branding, health care marketing, senior lifestyle communications, hospitality, real estate, automotive and technology. No matter where we came from, we always take a fresh perspective and approach to finding creative solutions that make a difference and drive results.

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Brenda Hurtado | President & COO |

Statistically speaking, Brenda is a rare bird. Her brain is wired for research and analysis, infographics visibly excite her and her 20+ years of experience in brand positioning and communication implementation—a portion of which was spent shaping EDS’s corporate brand strategy—make her one of the most plugged-in technology-marketing experts you’ll ever meet. In addition to being a brilliant marketing strategist and spearheading the interactive division, Brenda is a savvy sports enthusiast and holds a bachelor’s of science degree from Indiana University.

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J Frederick | Executive Creative Director |

A veteran writer, award-winning creative director, and 20-year agency owner, J takes a strategic, consultative approach to solving clients’ problems. Whether generating brand awareness, impressions or conversions, he takes pride in creating a unique brand voice for each of our client partners. He has teamed up names like Methodist Health and Mel Renfro, Verizon and Jim Belushi, Northern Tool and Red Dead Redemption, and Whole Foods and Amazon.

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Ruth Baron | Senior Vice President |

Ruth leads our health care services division. She possesses over 25 years of experience delivering a wide range of marketing communications to clients on the provider, payer and technology sides of health care, including Baylor Health Care and Texas Health Resources. While her bachelor’s degree in design and journalism have earned her an honorary art director’s card, it’s her experience as a former business owner and expertise in the health care market that distinguish her leadership.

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Ann Peebles Rimkus | Vice President, Strategy |

As our lead strategist and resident profiler, Ann applies the decades she’s spent studying consumer behaviors and media consumption patterns to artfully craft and execute marketing campaigns. Ann loves a puzzle and is second to none in figuring out how to get the right message to the right audience in the right way. She has a deep connection to the hospitality, luxury and real estate sectors, having worked closely with clients such as Marriott International, Wyndham Hotels & Resorts and Cadillac over the course of her career.

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Martha Cook | Vice President, Public Relations |

Expert at managing the spread of information, Martha owns the ins and outs of our clients’ multi-channel marketing programs. Her 20+ years in public relations—including a decade as senior vice president at Publicis—comprise some seriously clever thought leadership, bully-proof reputation management and deft crisis communication. Whether leveraging social media platforms or scoring press hits, the PR strategies developed by Martha have proven invaluable to clients like Nestlé USA, St. Luke’s Health and Sammons Enterprises.

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Mitch Friedman | Creative Director |

With over 35 years of innovative design in TV, radio, film and interactive, Mitch is a master of moving imagery. He has created hundreds of captivating network identities, visual effects and broadcast promotions for clients such as HBO, ESPN, NBC, MTV, Nike, MGM/UA and Warner Bros, and has received a myriad of prestigious awards in return. And if you think that sounds impressive, wait until you see what he can do with digital and print design.

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Gabriel Blazes | Vice President, Digital Services |

Gabe brings nearly a decade of experience in creating comprehensive, results-driven digital marketing strategies that include search engine optimization (SEO), pay-per-click marketing, conversion optimization, social media, and e-mail marketing. He has worked with more than 200 B2B & B2C brands in just about every marketing niche, and can help uncover digital marketing opportunities that others seem to miss. A sampling of his financial and professional services experience includes American Bank Dallas, DD&B Construction and National Produce Consultants. Gabe brought his talents to The Point Group in early 2012. He has degrees from both The Art Institute of Dallas and UTD (Business Administration), and holds multiple certifications from Google.

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Donna Lassen | CFO

Our financial engineer and go-to expert when modeling business plans for clients, Donna knows digits like nobody’s business. Her three decades of experience in a range of industries, including manufacturing, technology and health care, translates into our being able to lend clients a valuable perspective as it relates to the financial strength of companies in a variety of stages, be it a start-up, turn-around situation, corporate roll-up or re-positioning.