Plano, Texas — Aug. 8, 2024 — Point Communications, Inc.’s subsidiary, The Point Group (TPG), an integrated marketing communications firm, is pleased to announce its rebrand to Point, reflecting the firm’s strategic evolution aimed at advancing and fortifying Point’s growth trajectory. Including a new logo and website, the rebrand includes an entirely new look and feel that honors the history of the firm’s three decades of fueling business growth.
”“Our rebranding represents an exciting new chapter for Point,” said Susan Owen, CEO of Point. “This is more than just a visual upgrade; it’s a reflection of our commitment to be at the forefront of marketing innovation. Point will continue to stand for the same unwavering commitment to excellence that our clients have come to expect from us. But with our new brand, we also promise to push boundaries, challenge the conventional, and ensure that our clients’ business not only grows but thrives.”
Susan OwenCEO
From its inception, Point has operated as an independent and entrepreneurial agency, focused on providing clients with a brand experience that drives success. What was true then is true today and is alive and well in the launch of Point. Like the point of an artist’s pencil, or the arrow on a sailor’s compass, Point represents a team of likeminded individuals coming together to provide our clients with sharp, straightforward guidance. Our integrated team of advertising, digital marketing, media and PR professionals provides on-target solutions that get business results – period.
With the rebrand, Point will continue to provide high-quality and dynamic integrated marketing communications that include creative and digital services, media and client services, public relations and social media. Committed to continuous improvement, Point has strategically enhanced its resources to strengthen client relationships and foster new business connections. The firm takes pride in its robust client portfolio, creating a unique blend of industry expertise in healthcare, hospitality, home services, and real estate branding that works to provide a powerhouse of marketing expertise unique in the market. Specializing in influencing key decisions by consumers, especially among women.
Based in Plano, Point leverages its expertise in women, who influence 88% of all household buying decisions and deep understanding of Texas nuances. This movement began the evolution to position Point to thrive in the dynamic market landscape with a focus on helping new companies moving to Texas and established companies looking for new ways to grow in the always-evolving digital age. While the agency thrives in Texas, Point’s reach extends far beyond Texas, partnering with clients across the U.S, helping them thrive in their markets.
ABOUT POINT
Point is an independent, full-service marketing communications firm. For three decades, Point has been fueling business growth for start-ups, midsize-to-large corporations, and Fortune 500 companies across the country. The business acumen and entrepreneurial spirit of the leadership team stems from being on both the client side and the agency side. With an approach based on customized and integrated solutions, the agency’s experience and expertise extend across various industries, with a specialization in marketing communications to key influencers of most consumer decisions – women. Visit The Point Group for more information.
ABOUT POINT COMMUNICATIONS, INC.
Point Communications, Inc. is a holding company based in Dallas, Texas, with investments in marketing communications, healthcare, real estate, banking and private equity.
Contact:
Sarah Wicks
214.378.7970, ext. 304
swicks@thepointgroup.com
