The Point Group | Dallas Marketing Communications Agency

we think different, because we’re built different

If marketing isn’t fueling your growth, then it’s just not doing its job. We’ve been in your shoes. The Point Group is a marketing communications company built by business owners, marketing leaders, media and press pros, thinkers and doers who bring diverse experiences from the client side, agency side, from small startups to big brands with big plans. We can help you see your business with new eyes and find new ways to find new customers.

People Expertise Results

we get sh*t done

Proactive problem solvers. Whether predicting or leading consumer behavior, launching a new product or repositioning your brand, our approach is always rooted in solving your challenges, looking for new opportunities and moving your business forward. This is your Turning Point. Now more than ever, you need a marketing partner who understands how to help you manage through change.

Services

:Norterre

10,000 fans in 60 days

Social media campaign to drive awareness

:Enterhealth

Increased call volume by 600%

Multi-dimensional, multi-channel brand messaging campaign to drive leads.

:The Bariatrics Experts

89% increase in leads

Strategic Digital and Social Media Campaign

:The Cardinal

200 deposits on waiting list

Creative experiential campaign to generate leads

:CHI St. Luke's

32M impressions

:HilltopSecurities

100M unique views in one month

Multi-media national PR coverage

:Solis Mammography

23% increase in calls

Radio Personality Endorsement Campaign

:Legacy Senior Living

$15 Million in Capital

Capital Fundraising Campaign

:Medsynergies, Inc

10+ NEW CUSTOMERS PER YEAR

Multi-level rebranding campaign

:Southwest Scoliosis

42% increase in appointments

Creative Digital Marketing Campaign

:Enterhealth

181% Increase in Calls During COVID

Rapid Response Multi-media campaign during Covid-19

:Baylor Scott & White

19% increase in surgeries

Multi-platform Digital Strategy

:MV Transit

Revamped website for increased sales

Website overhaul to produce better results

:Tyler Technologies

doubled media coverage YOY

Multi-faceted PR Branding Campaign

:AT&T IoT Marketplace

15.5M impressions in 10 WKS

Interactive Programmatic Digital Campaign

:Accuro Healthcare

introducing a new brand

Multi-level Branding Campaign Across Platforms

:Solis Mammography

$5.2M Increase in Referrals

Physician-focused Social Media Campaign

:Kisco Senior Living

$1.2M in Earned Media

Multi-faceted Crisis PR Campaign

:La Posada

85% Resident Retention

PR and Multi-Media Brand Positioning Campaign

:CarsArrive

PPC strategy yields 238% ROI

Turbo-driven PPC Campaign

:WJW Transportation

10 NEW AGENTS RECRUITED

Digital Campaign to Launch New Agent Program

:Sphere Financial

Launched new brand

Launching a new brand with thought leadership PR and digital marketing

:Sagewood at Daybreak

$1.4 M in new move-in revenue

PR Campaign Designed to Drive Sales

:The Cardinal

100% Resident Retention

Positive PR Campaign Amid Covid-19 Crisis

:W Hotels

92% sold during preopening

Multi-media Branding Campaign

:Victory Park

$24M in presell

Multi-media Branding Campaign

:Norterre

$11.2M in lifetime value leads

Integrated Multi-media Branding Campaign

:The Groves

$8.75M in sales at Opening

Integrated Media Campaign

:Hill Country Galleria

$500,000 in Media Coverage

Multi-phased Integrated Marketing Campaign

:Aurora

$4M In Membership Revenue

Social Media and Digital Campaign

we create work that works

It’s a new day. Business as usual is no longer business as usual. To not only survive but thrive, you need a group of thinkers and doers who can smartly and nimbly execute. It’s why we’re laser focused on leveraging industry insight to shape strategy and create unique, effective work to drive business performance. We’re always looking for new ideas to improve, optimize and keep you connected to your customers.

Portfolio

we measure methodically

181%

Increase In Call Volume

ENTERHEALTH ADDICTION RECOVERY

$4M

In Membership Revenue

AURORA HEALTH & WELLNESS

42%

Increase In Appointments

SOUTHWEST SCOLIOSIS INSTITUTE

92%

Pre-sales Of New Residences

W DALLAS VICTORY HOTEL & RESIDENCES

19%

Increase In Surgeries

BAYLOR SCOTT & WHITE HEALTH

30M

Impression Campaign

SOLIS MAMMOGRAPHY

641%

Increase In Qualified Leads

SOUTHWEST CARE CENTERS

$8.75M

In Sales At Grand Opening

THE GROVES- A CRESCENT COMMUNITY

10,000+

Facebook Fans In 3 Mos

NORTERRE

$1.4M

New Move-in Revenue

SAGEWOOD SENIOR LIVING

100M

Unique Views In 1 Month

HILLTOP SECURITIES

32M

Impressions

CHI ST LUKES HOSPITAL

238%

ROI From PPC Strategy

CARS RELOCATION

we come with references

"I really appreciate how the top management team stays involved in our account. We benefit from their expertise and experience. And, it’s nice to have their strategic insights."

Jason McLaughlin | Senior Vice President of Sales and Marketing

KISCO

“I am so impressed with the digital leadership TPG brings to my business. From crafting my brand persona in the digital space to strategic development and activation across CRM, social engagement, PPC, web design, SEO and content development, they are trusted and invaluable partners in leading my business into the future.”

Erin Almond | Director of Business Development

Cars Arrive

“The Point Group’s team does a great job generating awareness of Wings Over Houston Airshow. As a 501(c)3 organization, we have a limited marketing budget, so we appreciate their diligence in seeking out opportunities to leverage our dollars whether identifying media and marketing partners, researching PSA opportunities or negotiating value-added exposure for our media buys.”

Bill Roach | Executive Director

Wings over Houston

“Our Grand Opening was critical, and all the planning, exposure, strategy and hard work by The Point Group team really paid off. We could not be more pleased with how you created our brand, managed our account, and got us the maximum exposure within the budget that we had mandated. Without hesitation, we would recommend The Point Group highly to anyone needing marketing.”

Joel DeSpain | Vice President

Opus

"When we hired The Point Group, we had 30 days to break ground and launch the Norterre brand. The Point Group had our microsite up, our event collateral done, and hosted our first event with 215 attendees. I’m continually amazed at how they integrate all disciplines and drive the process to make it easier for me to focus on other areas that need my immediate attention."

Ann Harts | Chief Marketing Officer

NORTERRE

we’re business experts

Our solid foundation of B2B and B2C marketing principles keep the customer, business objectives and measurable outcomes in focus. Our experience and business acumen drive real-world results.

Brenda Hurtado

President & COO

J Frederick

Executive Creative Director

Ann Peebles Rimkus

VP Strategy & Media

Ruth Baron

Senior VP Healthcare Services

Martha Cook

VP Public Relations

Gabriel Blazes

VP Digital Services

View Our People

we have news worth noting

millennials are one of the most important yet misunderstood demographics

The Council of Economic Advisors for The White House have officially recognized that the Millennial Generation will shape the American economy for decades to come. As the largest generation (72.1 million Americans, age 18 to 38), Millennials are one of the most important marketing demographics today. They are also the most technology-driven generation, having grown …

Continue reading “millennials are one of the most important yet misunderstood demographics”

social media strategy is more than retweets, likes and shares

The world of Social Media strategy has completely changed this year, with the adoption of TikTok, the use of Twitter and the dismantling of Google Plus. With over 212 social sites available today, there are only four that make a major difference, whether that’s organic posts or planned advertisements. Online media is more fragmented than …

Continue reading “social media strategy is more than retweets, likes and shares”

does your marketing have a generational gap?

Technology makes it easier to pinpoint your target audience. TRUE. That’s the end game. FALSE. According to Google’s recently published report on The New Multi-Screen World, in any given household, the average person spends as much as 8.5 hours in front of as many as 8 different screens in an average day. In fact, over …

Continue reading “does your marketing have a generational gap?”

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