If marketing isn’t fueling your growth, then it’s just not doing its job. To harness the power of marketing and carve your edge in business, you need someone who can think like the people in your industry, understand your target and cultivate a precise, high-definition understanding of who you are and how you’re different. We’re a marketing communications company comprised of exceptional thinkers and doers who bring diverse expertise and experiences from the client side, the agency side, small startups and big brands with big plans. We synergize this diversity of thought to see your business with new eyes, embrace your consumer to craft a vision that changes the game.
We like to think of ourselves as marketing mixologists, blending the perfect combination of marketing communications from our full-service bar. Whether predicting consumer behaviors or changing them, launching a new product or repositioning an existing brand, our approach is always rooted in solving your challenges, looking for opportunities and moving your business forward. The getting things done part will always look different because we don’t do cookie-cutter marketing. Instead, we let science dictate the art and employ what’s needed when to create the biggest impact.
Marketing magic works best when you can leverage the power of industry insight to shape strategy and deliver unique, aha-infused work that drives business performance. We continuously anticipate and deliver because the world is spinning fast. Industries expand and contract, competitors rise and fall, new technology is born then dies in the blink of an eye – consumers are fickle. Running to keep up is falling behind. We never quit looking for new ideas to improve, optimize and keep you connected to your customers. Because one thing is for sure, business as usual is usually bad business.
"I really appreciate how the top management team stays involved in our account. We benefit from their expertise and experience. And, it’s nice to have their strategic insights."
KISCO
"When we hired The Point Group, we had 30 days to break ground and launch the Norterre brand. The Point Group had our microsite up, our event collateral done, and hosted our first event with 215 attendees. I’m continually amazed at how they integrate all disciplines and drive the process to make it easier for me to focus on other areas that need my immediate attention."
NORTERRE
“One evening I realized I had a very important project that I simply wasn’t going to get to. I called my team at The Point Group after-hours, explained my needs, and at 8am the following morning they were on site ready to assist. They spent the next week working ridiculous schedules to meet my deadline. In the end, they made me and my team look fantastic.”
SHELL GLOBAL SOLUTIONS
“The Point Group established a marketing benchmark for W hotels by creating a successful model with the W Dallas Victory Hotel & Residences community. Both Gatehouse and W Hotels’ parent company, Starwood Hotels & Resorts Worldwide, Inc., enjoyed a winning relationship with the agency.”
GATEHOUSE CAPITAL
“The Point Group provides social media strategy, expertise and execution for our Business Cloud services group. The Point Group team knows its stuff, makes it happen and allows me to focus on other priorities.”
XEROX BUSINESS SERVICES, LLC
“The Point Group is a solid results-oriented marketing firm that is focused on the growth of our practice and has been an integral part of helping us reach our business goals.”
MEDICAL CITY
Our team consists of a well-balanced mix of professionals from both the client and agency sides—seasoned marketers with extensive experience in branding, health care marketing, senior lifestyle communications, hospitality, real estate, automotive, hospitality and technology. Our solid foundation of B2B and B2C marketing principles from various industries keeps the customer, business objectives and measurable outcomes in focus. It enables us to deliver infectious ideas, fresh insights and creative solutions that drive results.
June 2019
The Council of Economic Advisors for The White House have officially recognized that the Millennial Generation will shape the American economy for decades to come. As the largest generation (92 million Americans, age 16 to 36), Millennials are considered to be one of the most important marketing demographics today. They are also the most technology-driven …
Continue reading “Millennials Are One Of The Most Important And Misunderstood Demographics”
April 2019
Dallas Film recently announced the first ten film titles for its 13th annual Dallas International Film Festival (DIFF) powered by Capital One. As a new sponsor of DIFF and their public relations partner, The Point Group is excited to be working with Dallas Film to promote this festival as well as other events the organization …
February 2019
Technology makes it easier to pinpoint your target audience. TRUE. That’s the end game. FALSE. According to Google’s recently published report on The New Multi-screen World, in any given household, the average person spends as much as 8.5 hours in front of as many as 8 different screens in an average day. In fact, over …
Continue reading “Does your marketing have a generational gap?”
