A strategy means little if it can’t be implemented. Creative execution amounts to even less if it can’t be measured. With an emphasis on both design invention and brand performance, we take a holistic approach to everything we do. We leverage our marketing expertise, business acumen and creativity to deliver multi-dimensional solutions that engage target audiences, drive measureable results and deliver the best possible value.
We like to think of ourselves as marketing mixologists, blending the perfect combination of marketing communications from our full-service bar. Our experience has taught us that to build brands and influence our clients’ target audiences, we require equal parts art and science, creativity and strategic thinking. Whether predicting consumer behaviors or changing them, launching a new product or repositioning an existing brand, we approach marketing as a collaborative engagement designed to solve our clients’ particular business challenges. The result is a strategy, story and experience that’s unexpectedly fresh and drives their business forward.
Marketing initiatives must be elegantly aligned and executed to connect to a target audience. To that end, we cultivate a precise, high-definition understanding of each of our clients. We help determine what differentiates your company or products from the competition, how that distinction fits in the market and how it furthers your business objectives. Our focus is on how we can create the ideal approach—the right message, for the right audience, at the right time, in the right way—from our full array of marketing disciplines.
"I really appreciate how the top management team stays involved in our account. We benefit from their expertise and experience. And, it’s nice to have their strategic insights."
KISCO
"When we hired The Point Group, we had 30 days to break ground and launch the Norterre brand. The Point Group had our microsite up, our event collateral done, and hosted our first event with 215 attendees. I’m continually amazed at how they integrate all disciplines and drive the process to make it easier for me to focus on other areas that need my immediate attention."
NORTERRE
“One evening I realized I had a very important project that I simply wasn’t going to get to. I called my team at The Point Group after-hours, explained my needs, and at 8am the following morning they were on site ready to assist. They spent the next week working ridiculous schedules to meet my deadline. In the end, they made me and my team look fantastic.”
SHELL GLOBAL SOLUTIONS
“The Point Group established a marketing benchmark for W hotels by creating a successful model with the W Dallas Victory Hotel & Residences community. Both Gatehouse and W Hotels’ parent company, Starwood Hotels & Resorts Worldwide, Inc., enjoyed a winning relationship with the agency.”
GATEHOUSE CAPITAL
“The Point Group provides social media strategy, expertise and execution for our Business Cloud services group. The Point Group team knows its stuff, makes it happen and allows me to focus on other priorities.”
XEROX BUSINESS SERVICES, LLC
“The Point Group is a solid results-oriented marketing firm that is focused on the growth of our practice and has been an integral part of helping us reach our business goals.”
MEDICAL CITY
Our team consists of a well-balanced mix of professionals from both the client and agency sides—seasoned marketers with extensive experience in branding, health care marketing, senior lifestyle communications, hospitality, real estate, automotive, hospitality and technology. Our solid foundation of B2B and B2C marketing principles from various industries keeps the customer, business objectives and measurable outcomes in focus. It enables us to deliver infectious ideas, fresh insights and creative solutions that drive results.
March 2019
Dallas Film recently announced the first ten film titles for its 13th annual Dallas International Film Festival (DIFF) powered by Capital One. As a new sponsor of DIFF and their public relations partner, The Point Group is excited to be working with Dallas Film to promote this festival as well as other events the organization …
December 2018
The Council of Economic Advisors for The White House have officially recognized that the Millennial Generation will shape the American economy for decades to come. As the largest generation (92 million Americans, age 16 to 36), Millennials are considered to be one of the most important marketing demographics today. They are also the most technology-driven …
Continue reading “Millennials Are One Of The Most Important And Misunderstood Demographics”
November 2018
Since Facebook introduced Business Pages in 2008, the world of Social Media has completely changed. With over 90 popular social sites available today, online media is more fragmented than ever and targeting is a great deal more challenging. The good news: the eyeballs are there. According to the most recent report from Pew Research, an …
Continue reading “Social Media Strategy Is More Than Retweets, Likes And Shares”
