we don't just build brands

we build businesses

APPROACH

we think different

OUR LEFT BRAIN IS CONNECTED TO OUR RIGHT BRAIN

A strategy means little if it can’t be implemented. Creative execution amounts to even less if it can’t be measured. With an emphasis on both design invention and brand performance, we take a holistic approach to everything we do. We leverage our marketing expertise, business acumen and creativity to deliver multi-dimensional solutions that engage target audiences, drive measureable results and deliver the best possible value.

INTEGRATED SERVICES

we get things done

USING A HOUSE RECIPE FOR STRAIGHT-UP SUCCESS

We like to think of ourselves as marketing mixologists, blending the perfect combination of marketing communications from our full-service bar. Our experience has taught us that to build brands and influence our clients’ target audiences, we require equal parts art and science, creativity and strategic thinking. Whether predicting consumer behaviors or changing them, launching a new product or repositioning an existing brand, we approach marketing as a collaborative engagement designed to solve our clients’ particular business challenges. The result is a strategy, story and experience that’s unexpectedly fresh and drives their business forward.

INSIGHTS

we know our stuff

A LOOK AT DEVELOPMENTS IN OUR SANDBOX
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TRENDS DEFINING A DYNAMIC SECTOR

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THE EVOLVING PATH TO DECISION MAKING

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AN INFORMED PERSPECTIVE

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A MULTIFACETED INDUSTRY

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INFLUENCE AND IMPACT

PORTFOLIO

we create connections

WITH PRECISION MATCHMAKING SKILLS

Marketing initiatives must be elegantly aligned and executed to connect to a target audience. To that end, we cultivate a precise, high-definition understanding of each of our clients. We help determine what differentiates your company or products from the competition, how that distinction fits in the market and how it furthers your business objectives. Our focus is on how we can create the ideal approach—the right message, for the right audience, at the right time, in the right way—from our full array of marketing disciplines.

RESULTS

we measure methodically

SO YOU CAN COUNT ON RESULTS

78%

Email Open Rate

NORTERRE

77%

New Resident Leads

THE STAYTON AT MUSEUM WAY RED CARPET SERIES EVENT

58%

Conversions From Digital Media

TOM PEACOCK CADILLAC

18%

Increase In Admissions

ENTERHEALTH ADDICTION RECOVERY

213

Attendees To Groundbreaking

NORTERRE

14%

Jump In Back-to-School Sales

TEXAS INSTRUMENTS

92%

Pre-sales Of New Residences

W DALLAS VICTORY HOTEL & RESIDENCES

8.7%

Increase In Admissions

BAYLOR SCOTT & WHITE HEALTH

14%

Retail Sales Growth

DOWNTOWN DALLAS

$1.3MM

Increase In Deposits

HIGHLAND BANK

35

Grand Opening Retailers

HILL COUNTRY GALLERIA

70%

Conversion Rate

TXU MOVERS PROGRAM

23

Sales Of New Homes

CRESCENT PROPERTIES PRE-GRAND OPENING PROMOTION

10,000+

Facebook Fans In 3 Months

NORTERRE

60%

Attendance Increase Year-over-year

CLASSY CHASIS CONCOURS D'ELEGANCE

100%

Media Coverage Increase

EVEREST GROUP

8%

Attendance Increase Year-over-year

WINGS OVER HOUSTON AIR SHOW

100%

Sell-out Of First-time Events

THE GREAT BULL RUN

400K

Media Impressions In Six Months

CHI ST. LUKE'S HEALTH

98.7%

Video View Through Rate

The Piper

$150,000

Social Media Lead within first 10 days

Medical City

2X

Growth in Occupancy

Harbor Chase Park Cites

2,000,000

Monthly Impressions for Website

Norterre

OVATIONS

we have a reputation

AND THE RUMORS ARE TRUE

"I really appreciate how the top management team stays involved in our account. We benefit from their expertise and experience. And, it’s nice to have their strategic insights."

Jason McLaughlin | Senior Vice President of Sales and Marketing

KISCO

"When we hired The Point Group, we had 30 days to break ground and launch the Norterre brand. The Point Group had our microsite up, our event collateral done, and hosted our first event with 215 attendees. I’m continually amazed at how they integrate all disciplines and drive the process to make it easier for me to focus on other areas that need my immediate attention."

Ann Harts | Chief Marketing Officer

NORTERRE

“One evening I realized I had a very important project that I simply wasn’t going to get to. I called my team at The Point Group after-hours, explained my needs, and at 8am the following morning they were on site ready to assist. They spent the next week working ridiculous schedules to meet my deadline. In the end, they made me and my team look fantastic.”

Jennifer Duhon | Marketing & Brand Manager

SHELL GLOBAL SOLUTIONS

“The Point Group established a marketing benchmark for W hotels by creating a successful model with the W Dallas Victory Hotel & Residences community. Both Gatehouse and W Hotels’ parent company, Starwood Hotels & Resorts Worldwide, Inc., enjoyed a winning relationship with the agency.”

Marty Collins | President

GATEHOUSE CAPITAL

“The Point Group provides social media strategy, expertise and execution for our Business Cloud services group. The Point Group team knows its stuff, makes it happen and allows me to focus on other priorities.”

Kathy Sadden | Senior Vice President of Operations

XEROX BUSINESS SERVICES, LLC

“The Point Group is a solid results-oriented marketing firm that is focused on the growth of our practice and has been an integral part of helping us reach our business goals.”

Richard Hostin | M.D.

MEDICAL CITY

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PEOPLE

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we’re business experts

NOT JUST MARKETING SPECIALISTS

 

Our team consists of a well-balanced mix of professionals from both the client and agency sides—seasoned marketers with extensive experience in branding, health care marketing, senior lifestyle communications, hospitality, real estate, automotive, hospitality and technology. Our solid foundation of B2B and B2C marketing principles from various industries keeps the customer, business objectives and measurable outcomes in focus. It enables us to deliver infectious ideas, fresh insights and creative solutions that drive results.

BLOG

we are keen and curious

SO THE CONVERSATION NEVER ENDS
Blog Featured Image

The Point Group Excited to Help Promote, Sponsor 2019 Dallas International Film Festival

March 2019

Dallas Film recently announced the first ten film titles for its 13th annual Dallas International Film Festival (DIFF) powered by Capital One. As a new sponsor of DIFF and their public relations partner, The Point Group is excited to be working with Dallas Film to promote this festival as well as other events the organization …

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Millennials Are One Of The Most Important And Misunderstood Demographics

December 2018

The Council of Economic Advisors for The White House have officially recognized that the Millennial Generation will shape the American economy for decades to come. As the largest generation (92 million Americans, age 16 to 36), Millennials are considered to be one of the most important marketing demographics today. They are also the most technology-driven …

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CONTACT

we are waiting to hear from you

LET’S CONNECT