APPROACH

we think different, because we’re built different

UNDERSTANDING BUSINESS LIKE NOBODY’S BUSINESS

If marketing isn’t fueling your growth, then it’s just not doing its job. To harness the power of marketing and carve your edge in business, you need someone who can think like the people in your industry, understand your target and cultivate a precise, high-definition understanding of who you are and how you’re different. We’re a marketing communications company comprised of exceptional thinkers and doers who bring diverse expertise and experiences from the client side, the agency side, small startups and big brands with big plans. We synergize this diversity of thought to see your business with new eyes, embrace your consumer to craft a vision that changes the game.

INTEGRATED SERVICES

we get things done

USING A HOUSE RECIPE FOR STRAIGHT-UP SUCCESS

We like to think of ourselves as marketing mixologists, blending the perfect combination of marketing communications from our full-service bar. Whether predicting consumer behaviors or changing them, launching a new product or repositioning an existing brand, our approach is always rooted in solving your challenges, looking for opportunities and moving your business forward. The getting things done part will always look different because we don’t do cookie-cutter marketing. Instead, we let science dictate the art and employ what’s needed when to create the biggest impact.

INSIGHTS

we know our stuff

A LOOK AT DEVELOPMENTS IN OUR SANDBOX
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TRENDS DEFINING A DYNAMIC SECTOR

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THE EVOLVING PATH TO DECISION MAKING

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AN INFORMED PERSPECTIVE

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A MULTIFACETED INDUSTRY

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INFLUENCE AND IMPACT

PORTFOLIO

we create connections

INTRODUCING YOU TO BETTER OUTCOMES

Marketing magic works best when you can leverage the power of industry insight to shape strategy and deliver unique, aha-infused work that drives business performance. We continuously anticipate and deliver because the world is spinning fast. Industries expand and contract, competitors rise and fall, new technology is born then dies in the blink of an eye – consumers are fickle. Running to keep up is falling behind. We never quit looking for new ideas to improve, optimize and keep you connected to your customers. Because one thing is for sure, business as usual is usually bad business.

RESULTS

we measure methodically

SO YOU CAN COUNT ON RESULTS

78%

Email Open Rate

NORTERRE

18%

Increase In Admissions

ENTERHEALTH ADDICTION RECOVERY

58%

Conversions From Digital Media

TOM PEACOCK CADILLAC

77%

New Resident Leads

THE STAYTON AT MUSEUM WAY RED CARPET SERIES EVENT

$11.2MM

in Membership Revenue

THE AURORA HEALTH & WELLNESS CENTER

14%

Jump In Back-to-School Sales

TEXAS INSTRUMENTS

10%

Increase in New Patients

SOUTHWEST SCOLIOSIS INSTITUTE

92%

Pre-sales Of New Residences

W DALLAS VICTORY HOTEL & RESIDENCES

8.7%

Increase In Admissions

BAYLOR SCOTT & WHITE HEALTH

64.7%

Increase in Call Volume

SOLIS MAMMOGRAPHY

$1.3M

Increase In Deposits

HIGHLAND BANK

35

Grand Opening Retailers

HILL COUNTRY GALLERIA

641%

Increase in Qualified Leads

SOUTHWEST CARE CENTERS

70%

Conversion Rate

TXU MOVERS PROGRAM

23

Sales Of New Homes

CRESCENT PROPERTIES PRE-GRAND OPENING PROMOTION

$539K

Coverage Value

DALLAS INTERNATIONAL FILM FESTIVAL

10,000+

Facebook Fans In 3 Months

NORTERRE

14%

Retail Sales Growth

DOWNTOWN DALLAS

$1.4MM

New Move-in Revenue

SAGEWOOD SENIOR LIVING

8%

Attendance Increase Year-over-Year

WINGS OVER HOUSTON AIR SHOW

100%

First Time Event Sellout

THE GREAT BULL RUN

60%

Attendance Increase Year-over-Year

CLASSY CHASSIS CONCOURS D' ELEGANCE

$150,000

Social Media Lead within first 10 days

MEDICAL CITY

OVATIONS

we have a reputation

AND THE RUMORS ARE TRUE

"I really appreciate how the top management team stays involved in our account. We benefit from their expertise and experience. And, it’s nice to have their strategic insights."

Jason McLaughlin | Senior Vice President of Sales and Marketing

KISCO

"When we hired The Point Group, we had 30 days to break ground and launch the Norterre brand. The Point Group had our microsite up, our event collateral done, and hosted our first event with 215 attendees. I’m continually amazed at how they integrate all disciplines and drive the process to make it easier for me to focus on other areas that need my immediate attention."

Ann Harts | Chief Marketing Officer

NORTERRE

“One evening I realized I had a very important project that I simply wasn’t going to get to. I called my team at The Point Group after-hours, explained my needs, and at 8am the following morning they were on site ready to assist. They spent the next week working ridiculous schedules to meet my deadline. In the end, they made me and my team look fantastic.”

Jennifer Duhon | Marketing & Brand Manager

SHELL GLOBAL SOLUTIONS

“The Point Group established a marketing benchmark for W hotels by creating a successful model with the W Dallas Victory Hotel & Residences community. Both Gatehouse and W Hotels’ parent company, Starwood Hotels & Resorts Worldwide, Inc., enjoyed a winning relationship with the agency.”

Marty Collins | President

GATEHOUSE CAPITAL

“The Point Group provides social media strategy, expertise and execution for our Business Cloud services group. The Point Group team knows its stuff, makes it happen and allows me to focus on other priorities.”

Kathy Sadden | Senior Vice President of Operations

XEROX BUSINESS SERVICES, LLC

“The Point Group is a solid results-oriented marketing firm that is focused on the growth of our practice and has been an integral part of helping us reach our business goals.”

Richard Hostin | M.D.

MEDICAL CITY

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PEOPLE

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we’re business experts

NOT JUST MARKETING SPECIALISTS

 

Our team consists of a well-balanced mix of professionals from both the client and agency sides—seasoned marketers with extensive experience in branding, health care marketing, senior lifestyle communications, hospitality, real estate, automotive, hospitality and technology. Our solid foundation of B2B and B2C marketing principles from various industries keeps the customer, business objectives and measurable outcomes in focus. It enables us to deliver infectious ideas, fresh insights and creative solutions that drive results.

BLOG

we are keen and curious

SO THE CONVERSATION NEVER ENDS
Blog Featured Image

Millennials Are One Of The Most Important And Misunderstood Demographics

June 2019

The Council of Economic Advisors for The White House have officially recognized that the Millennial Generation will shape the American economy for decades to come. As the largest generation (92 million Americans, age 16 to 36), Millennials are considered to be one of the most important marketing demographics today. They are also the most technology-driven …

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The Point Group Excited to Help Promote, Sponsor 2019 Dallas International Film Festival

April 2019

Dallas Film recently announced the first ten film titles for its 13th annual Dallas International Film Festival (DIFF) powered by Capital One. As a new sponsor of DIFF and their public relations partner, The Point Group is excited to be working with Dallas Film to promote this festival as well as other events the organization …

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Does your marketing have a generational gap?

February 2019

Technology makes it easier to pinpoint your target audience. TRUE. That’s the end game. FALSE. According to Google’s recently published report on The New Multi-screen World, in any given household, the average person spends as much as 8.5 hours in front of as many as 8 different screens in an average day. In fact, over …

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CONTACT

we are waiting to hear from you

LET’S CONNECT