We’re thrilled to share that our television commercial “Not Rehab,” created for Enterhealth, has been honored with a 2025 Telly Award in the General–Healthcare category. The spot was developed entirely in-house here at Point and stands among work from creative giants like Pixar, NASA, and ESPN. Not bad company to keep.
The campaign was part of a larger brand repositioning effort for Enterhealth, a Dallas-based addiction and mental health treatment provider. The goal? Shift public perception of what addiction recovery really looks like—and why Enterhealth’s approach stands apart.
Instead of relying on the same tired rehab imagery, we built “Not Rehab” to be something different. Something smarter. The spot spotlights Enterhealth’s evidence-based, customized care—delivered in a calm, clinical environment—not a reality show drama house. In a space crowded with stigma and cliché, we set out to tell the truth. And that truth hit home.
”This campaign demanded an approach as distinctive and uncompromising as Enterhealth’s mission. We moved beyond the tropes and created a message that redefines recovery.
J Frederick, Executive Creative Director at Point
From strategy to script to final cut, every piece of this campaign was crafted by our team at Point. Our creatives, producers, and strategists at Point Studios worked hand-in-hand with Enterhealth to bring the vision to life—proving, once again, that meaningful storytelling can also be powerful marketing.
”This recognition underscores our team’s ability to deliver bold, strategically grounded work that cuts through the noise. It’s a testament to the power of smart strategy, sharp creative, and seamless collaboration.
Susan Owen, CEO of Point
With over 13,000 entries worldwide, this year’s Telly Awards celebrated work that pushes boundaries and reshapes narratives. “Not Rehab” was recognized for doing exactly that—delivering emotional clarity and visual impact in one of the most challenging categories out there.
We’re proud to help brands like Enterhealth tell stories that matter. And we’re even prouder when that work earns some shiny recognition along the way.
Read more about the win on AdChat DFW.
