DALLAS, Feb. 18, 2026 — The Point Group, a marketing and communications agency with decades of senior living and healthcare experience, has been recognized as the Senior Living Marketing Agency of the Year 2026 by ElderCare Review.
“This recognition from ElderCare Review is tremendously meaningful to our team,” said Susan Owen, CEO of Point. “Senior living decisions are deeply personal, and families deserve clarity, dignity, and trust at every step. We’re grateful to work alongside communities that share those values and are redefining what it means to age well.”
”Point stands out for its business-first and holistic approach to senior living marketing. They integrate strategy, data, creative execution, and industry knowledge in a way that is both effective and ethical in a highly regulated sector. That combination set them apart in this year’s evaluation.
Kiara NashManaging Editor, ElderCare Review
The designation highlights Point’s reputation for strategic marketing in the senior living sector, along with its demonstrated expertise in assisting communities to build trust, enhance occupancy, and effectively communicate value to families facing complex decisions. Following an editorial review process involving senior decision-makers, ElderCare Review selected Point as the sole recipient of this year’s distinction.
For nearly three decades, Point has supported senior living organizations nationwide through integrated strategy, creative branding, digital strategy, production, and public relations. This work includes new community development, rebranding, occupancy growth, and long-term engagement and lead-generation programs.
“Our expertise in real estate, healthcare, hospitality and technology is the perfect blend to bring senior living marketing solutions,” adds Owen. The marketing firm has been involved in senior living and residential lifestyle for over 30 years.”
“Point stands out for its business-first and holistic approach to senior living marketing,” said Kiara Nash, Managing Editor at ElderCare Review. “They integrate strategy, data, creative execution, and industry knowledge in a way that is both effective and ethical in a highly regulated sector. That combination set them apart in this year’s evaluation.” The feature profile in ElderCare Review explores Point’s work in senior living, highlights differentiators in strategy and execution, and showcases real-world outcomes. The profile is available in both print and digital formats and accessible to subscribers and website visitors nationwide.
Penned by Brooke Bryant. To scoop this story or for any other media and press inquiries – contact her at bbryant@thepointgroup.com or call 214.378.7970 x265.
