Expanding Strategic Marketing and CRM Expertise
The Point Group (Point), an integrated marketing communications agency, is proud to announce the appointment of Jennifer Bedford to its senior leadership team. A seasoned executive with more than 20 years of experience, Bedford strengthens Point’s ability to deliver data-driven, personalized marketing solutions across retail, technology, healthcare, hospitality, and beyond.
“Jen brings a rare combination of analytical precision and creative thinking skills that are more critical than ever in today’s marketing environment,” said Susan Owen, CEO of Point. “Her track record in loyalty strategy, CRM applications, and customer segmentation deepens our team’s expertise while aligning seamlessly with our commitment to helping clients transform how they connect with customers. Jen enriches what we’ve built.”
Jennifer brings a strong background in leading strategy and client success across a variety of industries, including travel, hospitality, healthcare, and retail. She’s led large teams, managed complex client portfolios, and helped organizations grow through innovative, customer-focused marketing solutions. Her career spans roles in systems analysis, loyalty program development, and client engagement—giving her a well-rounded perspective on how to build meaningful connections between brands and their audiences.
“I’m thrilled for the opportunity to join Point and contribute to its strong foundation of strategic and creative marketing,” said Bedford. “The agency’s thoughtful blend of analytical thinking and entrepreneurial spirit align well with how I approach marketing. I look forward to helping clients better understand their customers and applying data-driven insights to create programs that make a real impact.”
Bedford is known for leading with energy and passion, partnering with her clients in transforming their business, while keeping an eye on both granular detail and the broader strategic vision. Her appointment aligns with a pivotal chapter in Point’s growth strategy—focused on deepening client partnerships, driving business results, and extending the firm’s acumen in key industries.
“We’re proud of the team we’ve assembled and the unique value we deliver across marketing strategy, brand storytelling, and customer engagement,” added Owen. “Jennifer’s addition not only adds to our momentum—it signals the continued evolution of our agency and our unwavering commitment to helping clients grow in a dynamic, data-driven world.”
For members of the media interested in coordinating an interview with Jen or learning more about this announcement, please contact Sarah Wicks at swicks@thepointgroup.com.
